In my last blog, I discussed the value of having a marketing plan that includes positioning statements, key messages and value propositions. I also pointed out that I my specialty isn't marketing strategy; rather, it's crafting what comes next. Now, you may be thinking to yourself, "If I know what I have to offer, why wouldn't I come up with the content for my website, brochures, blogs, e-blasts, etc.? Why hire a writer?"
Funny you should ask that. Just today, I gave a presentation at our weekly networking meeting about this very topic.